Ppd development

Which of these words describe you as an individual?

confident

considerate

determined

passive

open

vocal

objective

ethical

informed

tolerant

critical

decisive

which of these words best describe your approach to life?

organized

passive

reflective

flexible

laid back

decisive

impulsive

direct

objective

confident

punctual

critical

what do you want to be?

organised

flexible

ethical

ambitious

decisive

direct

honest

committed

punctual

critical

entertaining

informed

which of the following qualities for you look for in others?

honesty

tolerance

ambition

confidence

commitment

creativity

responsibility

focus

humour

objectivity

flexibility

punctuality

List ten things that you have learned

1. colour theory
2. how to blog
3. To be critical
4. How to allocate time to my work
5. that I cannot live on bread alone
6. to get out of my comfort zone
7. Money goes way too fast.
8. Clean room = Clean mind
9. To experiment
10. A rubbish idea is STILL an idea.

List ten things that you want to learn:

1. To to more practical manual work i.e. 3d resolutions
2. video
3. To be more organised
4. concentration
5. to manage money more efficiently
6. More photoshop
7. How to use my spare time more effectively
8. To work quicker
9. Wake up earlier
10. use day wisely

which of these words describe your ambition as a designer?

expressive

creative

perceptive

subversive

clinical

commercial

ethical

effective

ambitious

what do you want your work to do?

persuade

educate

seduce

shock

promote

instruct

attract

change

inform

entertain

package

document

which of the following words do you associate with your work?

message

research

product

image

clarity

idea

media

audience

process

concept

type

context

which of the following areas have you developed your skills in?

type

video

colour

concept building

photography

image

composition

idea generation

print

drawing

research

problem solving

which of the following areas do you need to develop your skills in?

type

video

colour

concept building

photography

image

composition

idea generation

print

drawing

research

problem solving

which of the following are you interested in developing skills in?

typography

video

interactive design

book design

photography

illustration

advertising

character

print

motion graphics

information graphics

narrative

7//05/10 crit.

Issues raised:

• Tone of voice
• Why tumblr? Why not blogger?

Action to be taken (include timescale where appropriate):

• Try looking at blogger layouts instead of tumblr. 10 mins
• Try looking at other methods of word play apart from get lost.30 mins

General feedback:

Tone of voice: " GET LOST" is a negative term and may put people off.I'm going to try and look for a softer approach

although I still believe given the context " get lost " is used correctly.The blogs a good idea as its everchanging and constantly updated.

speaking from experience crit.

Has a problem been clearly defined?

What is it?

It is a genuine problem?

It is appropriate?

• How to get around leeds
• yes it is a problem
• it is appropriate to the audience

Is the audience is being taken into consideration?

is the tone appropriate for the audience?

how will the audience engage with it?

logo and name appropriate to audience our age.

Youtube video is appropriate rather than dvd -Costs - advertise the youtube channel somewhere.

What further research is required/would be beneficial?

what/where/who/when?

practical/theoretical/both

• Alot of visual research
• what content and style of video be included.
• how will the audience be able to access when lost?

What methods are being used to document the research/development?

Is the research appropriate?

Are they effective?

• loads of type research
• problem not CLEARLY documented.

Speaking from experience crit.

Has a problem been clearly defined?

What is it?

It is a genuine problem?

It is appropriate?

• problem not defined - starts with visual development of the actual branding.
• no actual research into a problem

Is the audience is being taken into consideration?

is the tone appropriate for the audience?

how will the audience engage with it?

• Dont know how logo is relevant to getting lost or not getting lost - should be more structured to represent direction & simplicity.
• youtube is relevant to students.Interactive. Maybe the "mod" typeface is actually more relevant.

What further research is required/would be beneficial?

what/where/who/when?

practical/theoretical/both

• What form will it take?
• what is the problem?
• logo development relevant to problem/concept.

What methods are being used to document the research/development?

Is the research appropriate?

Are they effective?

• illustration, design context, annotation.
• They are not really appropriate to anything though. Maybe look more at maps/directions and how these can be incorporated into the design. look into development of layouts etc

Speaking from experience.

Fridays Crit.

Friday's crit was pretty successful. John seemed to really like my idea and kind of emphasize some of the points I made.I'm still sticking to my video tour guide.I said I was thinking of just doing a video tour guide of leeds with hand out maps and checklist,not really thinking about how I was going to deliver it. But when I had the crit I we talked about a DVD with a map inside the cover of the DVD. This obviously involved packaging.We discussed how open this idea was in terms of format and delivery.I then began to think about the web.Youtube is a really easily accessible source and could be accessed from anywhere with a web connection.Before I moved to leeds I never knew the city at all and all I had to go on was a youtube video for leeds met living and it never really told me alot,so I know there's nothing on there that could be of any use to new graphics students who have moved from home.So we began to talk about a unique youtube channel for the course.This then involved channel branding etc so this video idea is so open and versatile to any format really.I was thinking about stickers around the college or around the college promoting the tour etc so theres a bunch of products and solutions to this.

How did you adapt to Leeds?

I asked first year students who have been here since Sept 09 who were new to leeds how they adapted to their new surroundings. The question was quite vague so it was open to any answers.

Speaking from experience.

Concept 1.|adapting to Leeds.

IDEAS

1. Make the most of your spare time and explore the city.

2. Get lost. It's all part of experience.

3. make sure to pick up pamphlets promoting exhibitions and events

4. Make note (mental or physical) of best places for food and drink.

5.Make sure you know the public transport system in leeds.

RESEARCH.

Photos of the city attractions and events. Collecting leaflets promoting events and look at tour guide techniques. Question the current first years who were new to leeds how they adapted to a new city.

RESOLUTION.

An interactive video tour guide of leeds complete with check list for the best sights/attractions.